Italian luxury fashion brand Prada has launched an international literary contest—in partnership with Italian publishing house Giangiacomo Feltrinelli Editore.
In a quest to discover new talent, the contest encourages budding authors to submit essays on the subject: “What are the realities that our eyes give back to us? And how are these realities filtered through lenses?”
The subject was inspired by a metaphor of prescription glasses—“as a tool through which to see and investigate new creative worlds, and enhance the individual interpretation of reality”, according to British VOGUE—and stems from Prada’s “curiosity to explore innovative languages by means of forms of expression leading to the written word”.
Interested contesters must be 18 years of age or older at the time of submission, and are only permitted to submit one piece of writing—entries can be submitted at Prada.com/Journal from now till 18 June 2013.
Winners will be announced 31 December 2013, and have a chance to receive €5,000 and have their written submission published as a digital book on the Prada website.
What do you think of a fashion brand launching a writing contest—is this something more fashion brands will soon explore?
[via Vogue.com UK, image via Prada]