As part of Beijing Design Week, design agency Lava collaborated with Salon/BJ to transform a scooter into a mobile agency.
The scooter, which is designed to traverse the narrow alleys of the city, allowed the designers to navigate freely to give out customized logos to the shops of the historical Dashilan district for free.
The vehicle was also equipped with a printer so that tangible copies of the logos could be given to the shop owners.
Some shop owners even offered food and drink in exchange for the service.
These logos also helped people identify the shops and the services provided, making it easier for people to find what they are looking for.
This creative project is still on-going—the agency will also be traveling to Istanbul, Seoul and Moscow.
What do you think of this "free logo" project?
[via Pop Up City]