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Former drug addicts are less likely to be employed as society shuns them, so the tailoring house Valin and ad agency Lg2, Quebec have started an inspiring project to give them a new lease of life.
In this campaign, called “Fits The Misfits”, each man was custom-made a suit so that they would be able to get a job related in the field of their choice.
The result is a transformation that is truly a sight to behold—these people became confident and distinguished, thus giving them the strength to speak up in a job interview.
All of these men have managed to get jobs, showing that all it takes is for someone believe in them and give them a helping hand.
Watch this heartwarming ad campaign below.
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[via I Believe In Advertising]
Former drug addicts are less likely to be employed as society shuns them, so the tailoring house Valin and ad agency Lg2, Quebec have started an inspiring project to give them a new lease of life.
In this campaign, called “Fits The Misfits”, each man was custom-made a suit so that they would be able to get a job related in the field of their choice.
The result is a transformation that is truly a sight to behold—these people became confident and distinguished, thus giving them the strength to speak up in a job interview.
All of these men have managed to get jobs, showing that all it takes is for someone believe in them and give them a helping hand.
Watch this heartwarming ad campaign below.
[via I Believe In Advertising]