Buying a bra online is a gamble—many women the world over are in between sizes, and sizing varies for different bra companies—there’s always a chance that the garment will not fit the way it should.
The founders of ‘Thirdlove’, an online shop for women, aim to make it a breeze for women to buy a bra that fits over the internet. With their patented ’computer vision technology’, users are able to discover their precise size in the comfort of their homes.
All the user needs to do is take a self-shot of her upper body while wearing a form-fitting top. Using computer vision, the app scans the user’s chest area and calculates her proportions in just five minutes.
Once the user has found her perfect size, she can shop a curated collection on her smartphone, and be sure that everything in this collection is exactly her size.
‘ThirdLove’ marries design and technology—they offer three bra designs made from specially sourced, high-quality fabrics. They also developed a unique half-sizing system to cater to the majority of women who are in-between sizes.
Photos are kept on file in case customers encounter problems after purchasing, and need to refer to these images. Creators of the technology are aware of privacy issues, and use 128-bit encryption on the app for safety’s sake. Customers are also provided with instructions on how to take self-shots in a way that would ensure that their privacy is respected.
Would you purchase a bra from this website?
[via PSFK, ThirdLove, and ThirdLove on Facebook]