Sandwich company Subway recently hosted a fashion show that featured models parading down the catwalk clad in ‘couture-worthy’ dresses made out of its wrappers and napkins.
Dubbed ‘Project Subway’, the fashion show was held during the New York Fashion Week and was part of the sandwich chain’s marketing strategy to get people to try its sandwiches during their September ‘$5 Footlong’ promotion.
Who knew a sandwich company could come up with such a inventive method to market its products? You’ll never look at a Subway sandwich wrappers the same way again.
[via Bit Rebels]