Mobile billboard trailers, commonly found in cities, have become increasingly common, as advertisers compete to gain the attention of the people.
Some of these trailers contain small spaces that Belgian artist and hacktivist Karl Philips has transformed into tiny ‘parasite apartments’, turning them into homes for urban nomads.
Philips hacked three billboard trailers, titling the project ‘The Good, the Bad, and the Ugly’, adopting the “language and shape of advertising to blend into and temporarily occupy the public space”.
The trailers were inhabited by nomadic performers, who were supported by the revenue generated from the advertisements that “literally encapsulates them”.
[via Web Urbanist and Z33]