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To urge people to volunteer at the Samaritans hotline, the creatives at the CSM school in London have come up with this interactive advertisement.
Placed at a busy tube station near a phone, this “poster” shows a young lady about to call for help before she “commits suicide”.
If no one picks up the phone, the young lady will “commit suicide”, and the tagline, “Let us not miss a single call” appears.
However, she can be “stopped” if someone answers her call using the nearby payphone.
This interactive advert highlights the fact that there are not enough volunteers at Samaritans to handle all the calls for help they receive, and urges the public to volunteer if possible.
Scroll down to watch how this ad works.
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[via I Believe In Adv]
To urge people to volunteer at the Samaritans hotline, the creatives at the CSM school in London have come up with this interactive advertisement.
Placed at a busy tube station near a phone, this “poster” shows a young lady about to call for help before she “commits suicide”.
If no one picks up the phone, the young lady will “commit suicide”, and the tagline, “Let us not miss a single call” appears.
However, she can be “stopped” if someone answers her call using the nearby payphone.
This interactive advert highlights the fact that there are not enough volunteers at Samaritans to handle all the calls for help they receive, and urges the public to volunteer if possible.
Scroll down to watch how this ad works.
[via I Believe In Adv]