Milan-based consultancy A+G Achilli Ghizzardi Associati has helped the iconic notebook brand, Moleskine, to update its logo and design a new monogram graphic.
The new logo emphasizes a “roundness to the curves of the letters”, creating a “proprietary font for the first time in the company’s history”.
The new monogram uses nine similar box-shapes to form a square. The first box is taken up by the letter ‘M’, as the iconic representation for the entire Moleskine identity.
The other eight box spaces are flexible ‘windows’ that can be replaced with any color or image, bringing the user back to the idea of a blank canvas where anything can be drawn on it.
The monogram will be used in online photo galleries and video displays. It will begin to appear on packaging, physical communications such as press and marketing materials and in stores from next year.
[via Design Week and Moleskine]