Ad agency DDB Paris created a series of sly print ads for Fight for Literacy that enlightens those who do a double take and pay attention.
At a glance, the satirical print ads seem like ordinary ads that are there to promote products, such as a mascara, car, bikini and computer.
But when carefully looked at and read, viewers would realize it’s actually a French literacy campaign.
The ads were translated into English below:
[via Ads of the World]