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A group of international digital artists called ‘Play!’ has transformed a building façade in Sao Paulo, Brazil into the world’s largest interactive arcade.
Using the façade of a cultural center as a giant screen, pedestrians were encouraged to slow down and try out retro arcade games like ‘Pac-man’, ‘Tetris’ and a specially created version of ‘Space Invaders’ using iPads.
Click to watch the video below:
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[via Designboom]

A group of international digital artists called ‘Play!’ has transformed a building façade in Sao Paulo, Brazil into the world’s largest interactive arcade.
Using the façade of a cultural center as a giant screen, pedestrians were encouraged to slow down and try out retro arcade games like ‘Pac-man’, ‘Tetris’ and a specially created version of ‘Space Invaders’ using iPads.
Click to watch the video below:






[via Designboom]