Favorite Logos Of The Past Half Century

To celebrate its 50th anniversary in print, magazine Graphic Design USA surveyed its readers to find out their favorite logos of the past half century.

What do you think of their list? Which is your favorite logo?

1. CBS – Wiliam Golden


2. Apple – Rob Janoff


3. Nike – Carolyn Davidson


4. I (Heart) NY – Milton Glaser


5. Mobil – Chermayeff & Geismar


6. American Airlines – Massimo Vignelli


7. Target – Inhouse


8. Shell – Raymond Loewy


9. UPS – Paul Rand


10. Fedex – Landor Associates


11. Woolmark – Francesco Seraglio


12. IBM – Paul Rand


13. PBS – Chermayeff & Geismar


14. BP – Landor Associates


15. The Rolling Stones – John Pasche


16. World Wildlife Fund – Sir Peter Scott


17. Knoll – Massimo Vignelli


18. MTV Colorforms – Manhattan Design


19. International Paper – Lester Beall


20. Victoria & Alvert Museum – Alan Fletcher


21. NASA – Danne & Blackburn


22. Westinghouse – Paul Rand


23. 3M – Siegel + Gale


24. Canadian National – Allan Fleming


25. Container Corp. Of America – Ralph Eckerstrom


[via Graphic Design USA]