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Tiny gnomes have abandoned their guard duties and left the gardens, to take over the urban streets of Milan.
Appearing in random locations that have attracted onlookers, the adorable gnome invasion is actually Italy-based creative agency Tiky Adv’s illustration of its company motto, “Grow with us.”
The yellow-capped dwarfish creatures are the burgeoning brand’s mascot, and the campaign was to target clients who have small and medium budget.
Tiky Adv‘s gnome invasion has shown that little effort does go a long way.
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[via I Believe in Advertising]