A series of dismal ads for The National Center for Problems of Healthy Lifestyle Development in Kazakhstan show a few anonymous people being ‘engulfed’ by their secrets.
The ads, conceived by TBWA Central Asia Caucasus, show individual faces being obscured by painful cries for help in lines of bold text.
The Center calls out to distressed individuals in need of help, offering them a chance to speak up: “Call us. It is anonymous.”
[via I Believe in Advertising]