To get more people to buy their champagne during the holiday season, Moët & Chandon has placed their products in vending machines, making them more appealing and accessible.
These vending machines are located at Selfridges in London, with each 200 ml bottle costing US$29.
What do you think—does this marketing strategy make the luxury brand less intimidating, or is the company compromising on its brand values?
[via Luxury Daily]