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As Canada experienced an intense heatwave this summer, the agency Cossette came up with a way to help people cool off while advertising the Golden Arches at the same time.
The creative team created a McDonald’s delivery car, and used this miniature vehicle to give free drinks to passers-by, beach-goers, and any person who wants a cool refreshment.
Although some were skeptical at first, they soon warmed up to the idea and accepted the drink.
Isn’t this a fun way to spread some cool vibes—pun intended—in the summer?
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[via I Believe In Advertising]
As Canada experienced an intense heatwave this summer, the agency Cossette came up with a way to help people cool off while advertising the Golden Arches at the same time.
The creative team created a McDonald’s delivery car, and used this miniature vehicle to give free drinks to passers-by, beach-goers, and any person who wants a cool refreshment.
Although some were skeptical at first, they soon warmed up to the idea and accepted the drink.
Isn’t this a fun way to spread some cool vibes—pun intended—in the summer?
[via I Believe In Advertising]