Champagne brand Veuve Clicquot has created a packaging for its drink that not just looks good, but also comes in useful.
Combining form and function, the limited edition paper packaging called ‘Fashionably Clicquot’ is an elegant carrier that has two parts: the top that can be removed, and the bottom that unfolds to turn into an ice bucket.
Lined with water-resistant coating on the inside, the ice bucket bottom also prevents any water from leaking.
The creative packaging not only reduces unnecessary wastage, but also makes it easy to enjoy the drink, chilled, anywhere—just don’t forget the ice and champagne flutes.
[via Luxury Insider]