To promote its new Bubccino bubble bath, the Japanese bath product company Kao has come up with a unique and fun way of marketing its products.
The company hired five good-looking foreign men to give women hugs, or other forms of affection, such as a pat on the head.
After which, women get a poster of these five men as well as a sample of the bath product.
These hunks have been seen in many Japanese cities, and will make their last appearance at the Diamor Osaka shopping mall on 15 November 2013.
[via Rocket News]