[Click here to view the video in this article]
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Developed by the team at Ogilvy China, PETA’s “Fur Hurts” campaign drives this message home with billboards of animals which are made of needles.
Launched in March 2013, these prickly rabbits, foxes and marmosets were made by the Shenyang University Art Department and then transferred to billboards in the Zhuozhang Shopping Center.
These posters also supplied the viewer with information to the PETA campaign website.
As many animals are killed inhumanely for their fur in China, this campaign serves to remind people not to endorse such activities.
Watch this campaign in action, but be warned—there are graphic images in the video below.
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[via The Inspiration Room]
Developed by the team at Ogilvy China, PETA’s “Fur Hurts” campaign drives this message home with billboards of animals which are made of needles.
Launched in March 2013, these prickly rabbits, foxes and marmosets were made by the Shenyang University Art Department and then transferred to billboards in the Zhuozhang Shopping Center.
These posters also supplied the viewer with information to the PETA campaign website.
As many animals are killed inhumanely for their fur in China, this campaign serves to remind people not to endorse such activities.
Watch this campaign in action, but be warned—there are graphic images in the video below.
[via The Inspiration Room]