[Click here to view the video in this article]
![]()
The ‘Compassion in World Farming’ organization fights against cruel farming methods, and recently, they stressed the importance of free-range farming in an innovative campaign.
They placed an interactive billboard near the Westfields Shopping Centre in London, announcing a feed-the-pigs session between 10-11AM and 2-3PM. The billboard screened a live feed from a free-range country farm in Buckinghamshire.
With a 1 Pound donation, shoppers were able to use their smart phones to connect to a feed machine on the farm. Once on the ‘Live Pig Feed’ app, they could flick their phones to trigger the machine to throw out apples to feed the hungry pigs.
The campaign drew a 500,000-strong crowd over five days, reminding thousands of Londoners that “to eat free range is to eat happy”.
Click to watch the video below:
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
[via Creative Criminals]
The ‘Compassion in World Farming’ organization fights against cruel farming methods, and recently, they stressed the importance of free-range farming in an innovative campaign.
They placed an interactive billboard near the Westfields Shopping Centre in London, announcing a feed-the-pigs session between 10-11AM and 2-3PM. The billboard screened a live feed from a free-range country farm in Buckinghamshire.
With a 1 Pound donation, shoppers were able to use their smart phones to connect to a feed machine on the farm. Once on the ‘Live Pig Feed’ app, they could flick their phones to trigger the machine to throw out apples to feed the hungry pigs.
The campaign drew a 500,000-strong crowd over five days, reminding thousands of Londoners that “to eat free range is to eat happy”.
Click to watch the video below:
[via Creative Criminals]