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They may not be a typical creative advertising agency, but CAA Marketing has hit another home run again with their latest integrated campaign for Chipotle.
This time, the campaign is titled ‘The Scarecrow’, and it features a three-minute animated film that leads the user to a message telling them to download an interactive game for their iPhone and iPad devices.
The entire piece is theatrical and cinematic, with an emotive climax as the viewer is taken on a visit to a dystopian world of industrialized and unethical farming practices.
Completing the piece is a flawless musical accompaniment by singer Fiona Apple and the Oscar-awarded animation specialists from Moonbot studios.
Watch this brilliant campaign for yourself below:
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[via Adweek]
They may not be a typical creative advertising agency, but CAA Marketing has hit another home run again with their latest integrated campaign for Chipotle.
This time, the campaign is titled ‘The Scarecrow’, and it features a three-minute animated film that leads the user to a message telling them to download an interactive game for their iPhone and iPad devices.
The entire piece is theatrical and cinematic, with an emotive climax as the viewer is taken on a visit to a dystopian world of industrialized and unethical farming practices.
Completing the piece is a flawless musical accompaniment by singer Fiona Apple and the Oscar-awarded animation specialists from Moonbot studios.
Watch this brilliant campaign for yourself below:
[via Adweek]