[Click here to view the video in this article]
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In the Belgium cities of Ghent, Antwerp and Brussels, sunglass brand Ray-Ban has launched a new campaign that redesigned the trams into “Ray-Ban Test-Drive Trams”.
To promote Ray-Ban’s latest range of polorized color lenses, ad agency DDB Brussels have layered nine colored filters over the windows of the trams, giving commuters a taste of what it would be like to see through the new sunglasses.
Other than giving tram-riders unique city views without Instagram-like filters, the campaign also encourages them to take pictures through the filtered windows and upload them to social media platforms like Instagram with the hashtag “#nofilterjustrayban”.
Watch the campaign’s video below.
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[via Check This]
In the Belgium cities of Ghent, Antwerp and Brussels, sunglass brand Ray-Ban has launched a new campaign that redesigned the trams into “Ray-Ban Test-Drive Trams”.
To promote Ray-Ban’s latest range of polorized color lenses, ad agency DDB Brussels have layered nine colored filters over the windows of the trams, giving commuters a taste of what it would be like to see through the new sunglasses.
Other than giving tram-riders unique city views without Instagram-like filters, the campaign also encourages them to take pictures through the filtered windows and upload them to social media platforms like Instagram with the hashtag “#nofilterjustrayban”.
Watch the campaign’s video below.
[via Check This]