Taco Bell is poking fun at emotional, documentary-style advertising in a new social campaign.
‘Better Together’ follows two friends who have been too caught up in their lives to make time for each other, so Taco Bell steps in to help them fix that by organizing a reunion at one of its restaurants.
If that seems a little too heavy for the company's ad, which has typically leaned on humour in its ads, that is because it is: the friends have not seen each other for all of six days, and spent the rest of their “pretty chill” reunion playing video games.
As the ad, created by agency Grip, points out at the end, the two friends coming together is meant to be a metaphor for Taco Bell’s Quesarito, a combination of a quesadilla and a burrito.
The limited time offer recently made its return to Canadian Taco Bell locations. Watch the ad below.
[via Adweek, opening image via Facebook]