American Eagle has taken an extra step towards inclusivity, officially making a denim hijab part of its wardrobe offerings.
The company recently made waves with their new ad, which featured Muslim model Halima Aden wearing a hijab with her awesome layered look for fall.
She then shared an image of the hijab on her Instagram, captioning it “a DENIM hijab”, adding the clapping-hands emoji. For Aden fans who had seen her featured in the brand's latest campaign, the post confirmed that the denim hijab Aden wears in the ads was not made just for her shoot—it is actually for sale through American Eagle’s website for anyone who wants to buy it.
Halima Aden for the chain’s ‘I Can’ denim campaign, wrote on Instagram, “Thank you @americaneagle for encouraging young America to follow their passions, express their individuality, and pursue their unique paths.”
Priced at $19.95, the denim hijab is now available online, along with the description “Wear it your way. Make it as original as you are.”
A DENIM hijab 👏 @americaneagle #wearityourway #coolforthesummer #ICan
I'm glad someone made it happen. #bodypositivity#inclusivity#advertisinghttps://t.co/sPqahRmTdE
— Anvita Arora (@Anvita_Arora) July 12, 2017Number of Muslim women @americaneagleeu talked to while making this: ZERO/ who wants a denim hijab? Y'all realize it's like 102 deg outside https://t.co/IJE4D0LQNi
— Ayisha (@Ayisha_Irfan) July 13, 2017[via Konbini, opening image via Instagram]