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To promote corneal donation to reduce the number of visual impaired corneal problems in Latin America, Sao Paulo-based creative agency F/Nazca Saatchi & Saatchi created a charming spot.
Created for Pan American Association of Eye Banks (APABO), the ad entitled “Olhos Dão Vida”, or “Eyes Give Life” in Portuguese, shows how eyes can bring even the most inanimate objects to life—trash bins, fire hydrants, doors, tunnels and other objects found on the street were given large strategically-placed eyes.
With its play on words, it hopes to get people to donate, to give those who need eye donations a new life.
Putting eyes on objects is not the first of its kind, but the agency has turned this simple and fun idea into something that would help towards a good cause.
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[via Facebook]
To promote corneal donation to reduce the number of visual impaired corneal problems in Latin America, Sao Paulo-based creative agency F/Nazca Saatchi & Saatchi created a charming spot.
Created for Pan American Association of Eye Banks (APABO), the ad entitled “Olhos Dão Vida”, or “Eyes Give Life” in Portuguese, shows how eyes can bring even the most inanimate objects to life—trash bins, fire hydrants, doors, tunnels and other objects found on the street were given large strategically-placed eyes.
With its play on words, it hopes to get people to donate, to give those who need eye donations a new life.
Putting eyes on objects is not the first of its kind, but the agency has turned this simple and fun idea into something that would help towards a good cause.
[via Facebook]