Image may be NSFW.
Clik here to view.
Based in Prague, Czech Republic, art direct Marek Farkas has collaborated with photographer Miro Minarovich and colleague Jiri Horut to produce an adorable ad campaign for pet food company Hill’s Pet Nutrition.
The campaign consists of photographing puppies and kittens on imaginative sets that are made with household items such as blankets, cushions and brooms, which make these furry creatures look like they are going on fun but “safe adventures”.
By creatively arranging the everyday objects, the creator of the campaign are able to conjure up amusing images of the pets in whimsical situations—for instance, riding the waves in a sail boat and hovering over the city in hot-air balloon.
These images from the “Life Is Adventure” campaign bring across the message that our pets should be playing and living in an interesting but safe environment, where they are healthy because they are eating right.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
[via Marek Farkas]
Clik here to view.
Based in Prague, Czech Republic, art direct Marek Farkas has collaborated with photographer Miro Minarovich and colleague Jiri Horut to produce an adorable ad campaign for pet food company Hill’s Pet Nutrition.
The campaign consists of photographing puppies and kittens on imaginative sets that are made with household items such as blankets, cushions and brooms, which make these furry creatures look like they are going on fun but “safe adventures”.
By creatively arranging the everyday objects, the creator of the campaign are able to conjure up amusing images of the pets in whimsical situations—for instance, riding the waves in a sail boat and hovering over the city in hot-air balloon.
These images from the “Life Is Adventure” campaign bring across the message that our pets should be playing and living in an interesting but safe environment, where they are healthy because they are eating right.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
[via Marek Farkas]
