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As ‘motivational’ posters to those who want to get fit and healthy, Brazil-based ad agency MP has created a trio of minimalistic ads for Ponto 1 Gym.
In a straightforward manner, the simplistic ads show in the overwhelming ‘problem’ of being fat and unhealthy.
With only small recognizable details—such as a mustache, pants pockets, and a belt buckle—the three posters emphasize that there is too much ‘body’ in the picture.
The ads have been given the tagline: “Look at the size of the problem.”
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Click to view enlarged version
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[via Ads of the World]