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Brazil-based creative agency Filadélfia created a couple of cheeky ads, for Floriano Bookstore, that show the difference between people who love to read and people who don’t.
Tagged with the line “For real reading lovers.”, the simple and subtle print ads juxtapose the results of what those of the two camps would do, when caught in the same situation.
Click to view enlarged version
![]()
Click to view enlarged version
[via Ads of the World]
Click to view enlarged version
Brazil-based creative agency Filadélfia created a couple of cheeky ads, for Floriano Bookstore, that show the difference between people who love to read and people who don’t.
Tagged with the line “For real reading lovers.”, the simple and subtle print ads juxtapose the results of what those of the two camps would do, when caught in the same situation.
Click to view enlarged version
Click to view enlarged version
[via Ads of the World]