To advertise for the iReader, ad agency BBH from Shanghai, China has run a series of Billboard ads that feature characters killing or making use of dead trees.
Ironically, these scenes depicted are made of paper from the pages of books and are accompanied with the tagline, “Every book is a tragedy for trees. Read ebooks.”
Creative and charming, these billboard ads are certainly eye-catching.
Scroll down to view the rest of them.
[via Ads of The World]