As a way to promote its ‘Clear Anti-Hairfall Shampoo’, Lowe Singapore created a typeface made up of men’s bald spots.
The letters emphasize various kinds of balding patterns, and spell out sentences that debunk and ridicule hair-growth myths—such as standing on your head, holding a magnet over your head, and putting whiskey in your scalp.
Using straightforward graphics and messages, these simple yet visually impactful ads epitomize the proverb “brevity is the soul of wit”.
[via Campaign Brief Asia]