In Cute Animation, Water Finds A Friend In A Phone

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To highlight the waterproof attribute of the Sony Xperia, the company has run short animations on TV in Hong Kong—depicting ‘water’ finding a ‘phone’ friend.

Reminiscent of Melbourne, Australia’s Metro Trains’ campaign ‘Dumb Ways To Die’, the first of the adorable spots show how water killed the phones it wanted to befriend, until it found one it couldn’t ‘kill’—the Sony Xperia.

Watch it below:




























































[via Campaign Brief Asia]