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For their graduation project, design students Anton Green, Linnea Andersson, Karin Ólafsdóttir and Lucas Anderson decided to give razor company Gillette a brand makeover.
The group chose to rebrand Gillette for their project as they felt the packaging was in need of an update.
Their monochromatic, minimalist designs celebrate Gillette’s heritage, a stark contrast to the company’s current bold and colorful design that emphasizes its cutting-edge technology.
“Gillette’s story is worth being told and the design will reflect the quality that lies behind the technologically-advanced products of the brand. The product is the main focus on the packaging, no graphic or colors interfere.”
“The customer can find the most essential information in the front of the packaging and more detailed information on the back. Gillette’s new packaging is smart, beautiful and a joy to open.”
“The new design is timeless and therefore adapted to a wider audience. It breathes nostalgia along with a modern feel.”
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
[via Next Ventured]
Clik here to view.
For their graduation project, design students Anton Green, Linnea Andersson, Karin Ólafsdóttir and Lucas Anderson decided to give razor company Gillette a brand makeover.
The group chose to rebrand Gillette for their project as they felt the packaging was in need of an update.
Their monochromatic, minimalist designs celebrate Gillette’s heritage, a stark contrast to the company’s current bold and colorful design that emphasizes its cutting-edge technology.
“Gillette’s story is worth being told and the design will reflect the quality that lies behind the technologically-advanced products of the brand. The product is the main focus on the packaging, no graphic or colors interfere.”
“The customer can find the most essential information in the front of the packaging and more detailed information on the back. Gillette’s new packaging is smart, beautiful and a joy to open.”
“The new design is timeless and therefore adapted to a wider audience. It breathes nostalgia along with a modern feel.”
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
[via Next Ventured]
