The Jack Daniel’s whiskey bottle label is one of the most recognizable packaging designs today—pop culture website Cool Material has decoded this familiar branding by showing what everything on it means.
Made in Tennessee, this whiskey’s black and white, text-heavy label does not always make sense to the lay-person—to help you know this famous brand liquor better, Cool Material broke down the information on the bottle.
For instance, did you know that the founder of the distillery is not actually named “Jack Daniel” but “Jasper Newton Daniel”?
For more of such illuminating explanations, head over here.
[via Cool Material]