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Singapore-based advertising agency Lowe Singapore has created some gory advertising for animal rights group, PETA.
The ads feature cruelty and humans cruelly taking animals for their valuable skin, including alligator skin, zebra skin, and bear fur.
The headline reads, “When you buy, you become part of it.”, and the copy tells us that “Poaching is driven by demand. So the day you stop buying, they stop killing. Sign a pledge to be 100% cruelty-free at peta.org.uk.”
PETA associate director Mimi Bekhechi has pointed out that “every single person who buys a jacket, a handbag or shoes made out of an animal’s skin contributes to the demand for exotic-skins and pelts – and supports some of the bloodiest industries on the planet.”
View the rest of the ads below:
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[via Buzzfeed]