[Click here to view the video in this article]
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In Kmart’s new ad to promote its free back-to-school layaway plan, creative agency Draftfcb turned schoolyard ‘Yo Mama’ taunts into compliments.
The funny ad features a group of adorable kids trying to outdo each other with ‘Yo Mama’ compliments like “Yo mama get that hoodie at Kmart? Well, yo mama must have cavities, cuz that hoodie is sweeet!”
The ad is made even funnier by the kids’ over-the-top delivery and enthusiasm.
Click to watch the video below:
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[via Ad Week]

In Kmart’s new ad to promote its free back-to-school layaway plan, creative agency Draftfcb turned schoolyard ‘Yo Mama’ taunts into compliments.
The funny ad features a group of adorable kids trying to outdo each other with ‘Yo Mama’ compliments like “Yo mama get that hoodie at Kmart? Well, yo mama must have cavities, cuz that hoodie is sweeet!”
The ad is made even funnier by the kids’ over-the-top delivery and enthusiasm.
Click to watch the video below:






[via Ad Week]