Cycling brand Vulpine has teamed up with Newspaper Club and illustrators and designers to create a promotional paper that doubles as a shoe-drying kit.
The special ‘newspaper’, entitled “Shoespaper”, has a theme that revolves around “cycling in the rain”.
Filled with visually-appealing graphics, Shoespaper gives cyclists something to look at when it’s dry, and something to stuff their shoes with (to dry their shoes) when it’s wet and they got caught in the rain.
[via Creative Review]