[Click here to view the video in this article]
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To celebrate the 50th birthday of the World Wide Fund For Nature (WWF), ad agency BBDO Düsseldorf decided to ‘stage a protest’ against rainforest deforestation with the help of thousands of leafcutter ants.
In the campaign called ‘Ant Rally’, the ants were given pieces of leaf signs with laser-cut slogans such as “Save Trees!”, “Ban The Saw!”, and “Fight”.
In the five day long ‘protest’, the leafcutter ants ‘marched’ around in a terrarium—calling for support to protect the rainforest, their natural habitat.
Click to watch the video below:
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[via Laughing Squid]
To celebrate the 50th birthday of the World Wide Fund For Nature (WWF), ad agency BBDO Düsseldorf decided to ‘stage a protest’ against rainforest deforestation with the help of thousands of leafcutter ants.
In the campaign called ‘Ant Rally’, the ants were given pieces of leaf signs with laser-cut slogans such as “Save Trees!”, “Ban The Saw!”, and “Fight”.
In the five day long ‘protest’, the leafcutter ants ‘marched’ around in a terrarium—calling for support to protect the rainforest, their natural habitat.
Click to watch the video below:
[via Laughing Squid]