[Click here to view the video in this article]
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'Cars+sexy models' seem to be a standard combination when it comes to creating successful car shows or promotions.
Challenging this industry norm is the print ad for the latest Fiat 500 Abarth Cabrio. Instead of having girls promote cars in the usual fashion, they hired a few contortionists and circus performers to pose with body paint, as they huddled together to create the shape of the Fiat 500 Abarth with their bodies.
The ad was Created for ESPN Magazine’s annual 'Body' issue, and according to the Head of FIAT Brand, North America, Jason Stoicevich, this idea was executed because Fiat really wanted an ad that was as 'visually unique as the Fiat 500 Abarth Cabrio' in real life.
You can find out more about how they shot this intriguing ad, in the video below:
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[via PSFK, images via Chrysler]
'Cars+sexy models' seem to be a standard combination when it comes to creating successful car shows or promotions.
Challenging this industry norm is the print ad for the latest Fiat 500 Abarth Cabrio. Instead of having girls promote cars in the usual fashion, they hired a few contortionists and circus performers to pose with body paint, as they huddled together to create the shape of the Fiat 500 Abarth with their bodies.
The ad was Created for ESPN Magazine’s annual 'Body' issue, and according to the Head of FIAT Brand, North America, Jason Stoicevich, this idea was executed because Fiat really wanted an ad that was as 'visually unique as the Fiat 500 Abarth Cabrio' in real life.
You can find out more about how they shot this intriguing ad, in the video below:
[via PSFK, images via Chrysler]