Cancer is a scary thing—it can affect anyone at any point in their lives and have devastating outcomes. Nevertheless there are those who miraculously overcome cancer.
Four cancer survivors—Anna, Parminder, Adam and Linda—were happy to lend their bodies to a human billboard for Cancer Research in the UK, designed and set up by AMV BBDO.
They covered their bodies with paint to blend in with the sign behind them, in full view of commuters at London's Victoria Station.
Combating cancer does not come without cost and in order to "Beat Cancer Sooner", as the campaign slogan states, vigorous funding is an imperative.
What do you think about involving cancer survivors in a cancer research fund campaign?
[via Osocio.org, images via Cancer Research UK and AMV BBDO]