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To drum up a bit of business, Canadian company Fuzz Wax Bar pasted waxing strips on a "victim" and paraded him on the streets.
With his body covered in wax strips, the man walked around and asked people to ‘wax’ him by peeling off the waxing strips.
By doing so, potential customers could get a coupon, which entitles them to a 25% discount at the waxing salon.
People who have peeled off these wax strips also hold them up for the camera to show how effective the waxing service really is.
While painful for the volunteer, this publicity stunt is a fun and unique way to get people to pay attention to a Wax Bar.
Scroll down to watch this stunt in action.
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[via Huffington Post]
To drum up a bit of business, Canadian company Fuzz Wax Bar pasted waxing strips on a "victim" and paraded him on the streets.
With his body covered in wax strips, the man walked around and asked people to ‘wax’ him by peeling off the waxing strips.
By doing so, potential customers could get a coupon, which entitles them to a 25% discount at the waxing salon.
People who have peeled off these wax strips also hold them up for the camera to show how effective the waxing service really is.
While painful for the volunteer, this publicity stunt is a fun and unique way to get people to pay attention to a Wax Bar.
Scroll down to watch this stunt in action.
[via Huffington Post]