[Click here to view the video in this article]
![]()
To promote its Blue Label drink in China, whiskey brand Johnnie Walker brought martial art legend, Bruce Lee, ‘back to life’ in its latest ad.
Created by ad agency BBH, the 90-second ad called ‘Game Changer’ features a CGI ‘Bruce Lee’ narrating his famous ‘Be Water’ philosophy.
According to Joseph Kahn, the director of the ad, he said that it took nine months to recreate Lee in CGI.
What do you think of the video?
Click to watch:
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
[via Vimeo]
To promote its Blue Label drink in China, whiskey brand Johnnie Walker brought martial art legend, Bruce Lee, ‘back to life’ in its latest ad.
Created by ad agency BBH, the 90-second ad called ‘Game Changer’ features a CGI ‘Bruce Lee’ narrating his famous ‘Be Water’ philosophy.
According to Joseph Kahn, the director of the ad, he said that it took nine months to recreate Lee in CGI.
What do you think of the video?
Click to watch:
[via Vimeo]