[Click here to view the video in this article]
![]()
McDonald’s has recently released three new ads that are vastly different from its typical cheery, song-and-dance spots.
Helsinki-based animation and illustration studio Piñata created the trio of beautiful abstract animations that showcase the latest winners of the fast food chain’s custom-burger competition.
Using a mix of techniques—from 2D animated effects to 3D elements—these videos present the world of burgers in completely new and refreshing ways.
After years of ads featuring upbeat music and close-ups of fresh ingredients, these animated videos are certainly a step in a completely different direction—and it may not be a bad idea at all.
Watch all three ads below.
![]()
![]()
![]()
[via Piñata]
McDonald’s has recently released three new ads that are vastly different from its typical cheery, song-and-dance spots.
Helsinki-based animation and illustration studio Piñata created the trio of beautiful abstract animations that showcase the latest winners of the fast food chain’s custom-burger competition.
Using a mix of techniques—from 2D animated effects to 3D elements—these videos present the world of burgers in completely new and refreshing ways.
After years of ads featuring upbeat music and close-ups of fresh ingredients, these animated videos are certainly a step in a completely different direction—and it may not be a bad idea at all.
Watch all three ads below.
[via Piñata]