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Baby diaper brand Huggies teamed up with creative agency Ogilvy & Mather Argentina, to create a special belt that would help dads feel baby kicks when the mom feels them in real-time.
With two waistbands—one worn on the mom; and the other, on the dad—the mom belt detects the baby’s movements and transfers the sensations to the dad belt, so dads can get the surreal experience of feeling his child moving around and his baby kicking.
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[via Ads of the World]
Baby diaper brand Huggies teamed up with creative agency Ogilvy & Mather Argentina, to create a special belt that would help dads feel baby kicks when the mom feels them in real-time.
With two waistbands—one worn on the mom; and the other, on the dad—the mom belt detects the baby’s movements and transfers the sensations to the dad belt, so dads can get the surreal experience of feeling his child moving around and his baby kicking.
[via Ads of the World]