In light of its 20th anniversary, the 'all-american' Mall Of America worked with Duffy & Partners to come up with a new logo that would reflect the mall's bold and iconic image.
The vibrant new logo conveys the "spirit of American ingenuity, energy and excitement."
The Minneapolis, Minnesota design agency was also responsible for redesigning other aspects of the mall's branding identity, including their website, interior branding and social media pages.
What do you think about the mall's redesigned logo?
[via Thedieline.com and Duffy & Partners]