The Missing Children’s Network is a Canadian non-profit organization that assists parents of missing children and educates the public on such issues.
In their latest campaign ‘Missing Kids Stamps’, developed by ad agency Lowe Roche, they encourage Canadians to put pictures of missing children on a stamp using Canada Post’s custom stamp service.
It is hoped that the stamps “will then travel the world, and hopefully, into the hands of someone who might recognize them”.
For those who do not use postage stamps, ‘Missing Kids Stamps’ will help create a digital footer to be placed in an email instead.
[via The Inspiration Room]