[Click here to view the video in this article]
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Seems like scare tactics are all the rage right now.
To prevent young men from drinking and driving, London’s Department of Transportation set up a nasty surprise in a public restroom.
With the help of ad agency Leo Burnett London, they installed a fake mirror that acts as a car windshield.
As unsuspecting young men walked up to the mirror, a human mannequin will be propelled into the fake mirror—recreating the horrors of an actual accident, complete with blood, crash sounds and broken glass.
Are scare tactics an effective way of sending a message?
Click to watch the video below:
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[via Creativity-Online]
Seems like scare tactics are all the rage right now.
To prevent young men from drinking and driving, London’s Department of Transportation set up a nasty surprise in a public restroom.
With the help of ad agency Leo Burnett London, they installed a fake mirror that acts as a car windshield.
As unsuspecting young men walked up to the mirror, a human mannequin will be propelled into the fake mirror—recreating the horrors of an actual accident, complete with blood, crash sounds and broken glass.
Are scare tactics an effective way of sending a message?
Click to watch the video below:
[via Creativity-Online]