[Click here to view the video in this article]
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Worldwide advertising agency JWT has come up with an awe-inspiring way to help children deal with cancer at The A.C.Camargo Cancer Center in São Paulo, Brazil.
The agency worked with doctors to design intravenous bags based on characters from the Justice League, making treatment less terrifying for children.
As part of this campaign, the game room was also transformed into the ‘Hall of Justice’, which includes an exclusive entrance for patients, while its corridors were adorned with decals of superheroes.
The ad agency also worked with their client, Warner Bros., to produce a series of comic books in which these superheroes underwent experiences that were similar to cancer, triumphing because of the ‘Superformula’.
Scroll down to watch a video of this heartwarming and effective campaign.
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[via Buzz Feed]
Worldwide advertising agency JWT has come up with an awe-inspiring way to help children deal with cancer at The A.C.Camargo Cancer Center in São Paulo, Brazil.
The agency worked with doctors to design intravenous bags based on characters from the Justice League, making treatment less terrifying for children.
As part of this campaign, the game room was also transformed into the ‘Hall of Justice’, which includes an exclusive entrance for patients, while its corridors were adorned with decals of superheroes.
The ad agency also worked with their client, Warner Bros., to produce a series of comic books in which these superheroes underwent experiences that were similar to cancer, triumphing because of the ‘Superformula’.
Scroll down to watch a video of this heartwarming and effective campaign.
[via Buzz Feed]