British illustrator Chris Write has created an amusing series of witty branding art for fictional “cheese-y” sports brands.
Inspired by real sports brands and cheese types, the “Sports Cheese” series uses clever puns to bring the two previously non-related sporting goods and dairy products together.
For instance, he humorously combines sports brand Kappa and Camembert cheese to create “Kappambert”.
Scroll down for the entire “Sports Cheese” collection below—you can even pick up a “bRiebok” t-shirt over here.
[via Sports Cheese]