Mexican branding firm Anagrama has created a striking collection of branding materials for high-end shopping boutique Cocolobo that manages to blend contrasting traits into a cohesive, attractive whole.
Inspired by the “Cocolobo woman”, who is not only sweet and feminine but independent and daring as well, the branding features a simple but sophisticated layout that is accentuated by a bold red heart motif.
Combining the elegant, sober aspect of the brand with its chic and playful side, this gorgeous branding work exudes the dynamic vibe of the multi-faceted modern woman.
“The layout is modern and simple while the typographic palette emits exclusivity, rounding up the brand as one with dignity and class. In direct and striking contrast stands the heart icon and pattern, rendering a luscious playfulness and channeling the brand to the world of lipstick loaded kisses and little red dresses.”
View more images from the Cocolobo branding campaign below.
[via Anagrama]