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A creative’s portfolio plays a large part in determining his or her chance of securing a job. It’s therefore imperative that artists develop as eye-catching and memorable a showcase as possible.
Creative Bloq recently shared
eight common portfolio mistakes and provided advice on how to avoid them.
Have a read on what the article offers below and peruse through all the pointers
here.
Other articles that might interest you: tips from an ex-Pentagram designer on
how to create the “perfect” logo; five
mistakes to avoid when designing a logo.
Addressing the wrong audienceIt’s good to receive feedback for your portfolio, but keep in mind the main group that this showcase is intended for.
Your friends and family may look out for things that are of little or no concern to potential clients.
Organize and develop your portfolio with your consumers in mind. Try to foresee what they want or need. From there, you’ll have a clearer idea on what to present so as to persuade him or her to hire you.
Over cluttering with all your workTime is of the essence–you can be sure that potential patrons won’t be spending long periods of time combing through your website.
Keep your portfolio simple to navigate and relevant. Be decisive and showcase only the best of your work that is applicable to your target audience.
Lack of contextFor certain projects, it will be helpful to provide more background information on the initiative.
For instance, share on the project brief, challenges, solutions, when the endeavor was taken on, timeline and whether it was a collaborative piece.
Such information gives future clients a strong idea on how you approach and handle your work as well as your experience in the field.
Keen to find out more about common portfolio mistakes? Click
here.
[via
Creative Bloq, image via
Shutterstock]
